This award winning commercial video production is still getting views, 14 years later. Why? For starters, it has a recognizable narrative. Before you get into the visuals, your hooked by the distinctive voice of Paul Harvey leading you down memory lane. Then come the relatable – sometimes sad – images of real farmers. But this commercial isn’t depressing. It’s artfully pared with an inspiring and proud poem, using two contrasting emotions.
This branded content connects with Dodge’s target audience: the everyday farmer. As a farm girl myself, I know farmers are either devoted lifelong Ford or Dodge customers. My uncle is Ford, and my grandpa is adamantly Dodge. It would take a powerful campaign to get either to switch. This commercial has the impact to at least make them think twice. I can see my family in each and every photo used in this ad. Real situations, and real people hard at work in their everyday lives. Dodge understands their struggle in a thoughtful way. Go Dodge!
Color corrections are the undervalued step-child of successful video production. The subtle nuances of good editing and color go unnoticed. A brilliant colorist is a finely tuned skill, a separate piece to the video production puzzle, especially if you want to create award winning branded content like Dodge and the Farmer.
Maxime Photo and Video
6994 SW 47th St
Miami, FL 33155